Nike
Project
Veste a Garra
Year
2022
Agency
Think4
Deliverables
UX / UI
Landing Page
“Veste a Garra”, Brazil’s uniform for the ’22 World Cup.
“Veste a Garra” was the visual concept created by Nike for the Brazilian team’s uniform. The campaign involved players from the current men’s and women’s teams, as well as former players.
We created the landing page layout for the launch of the new Brazilian Football Team shirt for the 2022 World Cup.
Interactive elements
Several interactive elements are organized on the page, drawing attention to the content and new symbols, images and videos.
Attention to Detail
The new shirt had many details, such as elaborate textures, different shapes and other elements that could be better presented through interactivity and a clean page to highlight all of this even more.
A vibrant concept
The entire concept of the shirt, from the leopard pattern, the photographs with 3D elements, to finally its intense colors, required visual work to balance all of this and also include rich, well-explained content.
Designed for all formats and screens
This project was designed and structured to adapt to all types of screens, resolutions and sizes, so that it is inclusive, interactive and focuses, in addition to the visual, also on its readability and accessibility.
Project designed & structured following grids based on 8 points.
This project was created following a structure that allowed it to be symmetrical and perfect in any resolution. The solution was to use multiples of 8 to create the grid structure, both for desktop, tablet and mobile.
Furthermore, it was all created using modern design tools, such as Figma, an app that allows extensive interaction between the company, client and developers.
The entire project had a visual prototype that allowed the client to visualize exactly how it would be developed, including transitions, animations and visual effects, facilitating approval and also development by the front-end team.
The union of the most recent resources with an in-depth study of design and its entire history, made it possible to carry out this project in the best possible way.
